As Prince Edward Island continues to welcome more and more people to our shores, a signature PEI Lobster dish is once again ready to 'roll out' the welcome matt with the return of PEI Lobster Love.
From July 5th to 31st, participating Island restaurants are serving up their best takes on the famous Lobster Roll in the hopes their roll will we be voted the second ever 'Most Loved Lobster Roll' on Prince Edward Island.
Created by Fresh Media, the agency also behind PEI Burger Love, PEI Lobster Love is supported in partnership between Lobster PEI and the Government of Prince Edward Island.
“PEI Lobster Love is a promotion that celebrates the hard work and dedication behind our lobster industry here in PEI," said Charlie McGeoghegan, Chair Lobster Fishers of PEI Marketing Board. "This campaign shines a spotlight on Prince Edward Island’s sustainably harvested premium lobster and iconic lobster rolls, and we hope the public will enjoy as many lobster roll creations as they can this July.“
From new takes on the traditional Lobster Roll, to creative interpretations like a Lobster Shawarma, a Lobster Lobster Sushi Roll, or one dish where PEI Lobster is baked in garlic buttered puff pastry, lobster fans have 35 unique Lobster Roll options to experience this July.
“Prince Edward Island lobster is a delicious tradition for Islanders and for visitors to our province. Don’t miss out if you have the chance to enjoy PEI lobster at one of the local participating restaurants.”
- Fisheries and Communities Minister Jamie Fox
The campaign also includes new contesting such as Meyer lobster pots available to be won, plus a thousand dollars in Canada's Food Island gift cards, as well as PEI Lobster picnic packs from KKP. Lobster fans can also win prizes for when they sample a participating Lobster Roll and then 'rate their love' for it on the campaign's website.
"PEI Lobster has a long-standing global reputation for quality and taste", added Melody Dover, President of Fresh Media. "There's no better way to showcase this than with a 'feed' of PEI Lobster Rolls."
To review all the tasty Lobster Rolls and to learn more about the PEI Lobster industry plus to enter for prizes, visit PEI Lobster Love.
Media contacts:
Ron Ryder
Department of Fisheries and Communities
902 316-6367
RRRYDER@gov.pe.ca
Melody Dover
Fresh Media
902-367-3233
melody@freshmedia.ca
Charlotte Campbell
Lobster PEI
902-388-4412
charlotte@lobsterpei.ca